SEARCH 0PROMORECORDS

BTT

0PROMORECORDS · EDITORIAL ARM

BEHIND
THE TRACK

Curator essays, producer deep-dives, and critical writing on the African music making its mark on the world.

1Essay Published
1Curator
ACCRAGhana
0PR
LABEL STATEMENT

ISSUE 001 · ACCRA, GHANA · EST. 2024

Zero Promo: A Statement of Intent

We are not a promotions company. We are not a hype machine. We are not in the business of building artists — we are in the business of finding them, the ones who are already built, who already know what they are making and why. 0PromoRecords exists because we believe the music industry has been lying to artists for decades, and the lie is this: that talent needs packaging to be heard. It does not. It needs a platform, a signal, and silence around it so the music can speak. This is ours.

1 ESSAY
0PR
STATEMENT

ACCRA, GH · 0PROMORECORDS · EST. 2024

Zero Promo: A Statement of Intent

We are not a promotions company. We are not a hype machine. We exist because real music does not need to be sold — it needs to be heard. This is the full label statement from 0PromoRecords.

Pitch an Essay

Are you a music writer, producer, or curator with something to say about African music? We're building the label's editorial voice. Pitch us your essay on African music.

SUBMIT A PITCH →